The Big Knit
Originally uploaded by feather.
I was in Derry at the weekend, at Sainsbury’s. I saw these Big Knit hatted smoothie drinks, and cooed. I grabbed one and ran back to the cash register. I explained to my sister about the campaign, about using up little scraps of yarn, and that the company would donate X amt per hat/drink purchased.
She had a very dim view of the effort. She pointed out it made me buy a very expensive drink that I would never normally buy. And all the money they spent coordinating and putting the project together would have been better spent donated.
It amounts to a marketing ploy, she basically put it to me like that.
*sigh*
Oh well, it represents the effort of someone who was trying to be thoughtful and helpful.
Dmaxi is offering a prize to the knitter of the hats she bought:
http://undermeoxter.wordpress.com/2008/11/07/the-big-knits-little-rewards/
